Posted by Jambo
By Jambonewspot reporter in Nairobi
US based fast food chain Kentucky Fried Chicken (KFC) has opened its first branch outside of Nairobi.
The Nakuru branch is the 12th for the franchise in the country KFC is headquartered in Louisville, Kentucky.
The franchise says it will be opening other branches in Nanyuki and Kisumu. The company is also eyeing four more branches in Nakuru by the year 2020.
Speaking at the opening of the branch, the Managing Director of Kuku Foods East Africa which is a franchise of KFC, Mr Derrick Van Houten cited the town’s location, working environment and the spending culture of the residents as one of the reasons that the town was an ideal place for the new branch.
“During our consumer research we found out that the population would be receptive to KFC and the county government as well convinced us that Nakuru town is an easy place to trade in,” Mr Houten said.
He also noted that Kenyans have embraced the franchise due to the high quality of service rendered and has thus made its popularity soar.
No comments:
Post a Comment